Designing your own website need not be complicated. You just need to have a clear plan that you can execute it perfectly. Below are just some tips that can help you get started with web design.
Make Your Brand Prominent
A website needs to have an identity and it is up to the web designer and developer to do just that. First, you have to come up with a logo. You can create it via some drawing tools and you can have it uploaded to the site.
The reason why branding is so important is that it helps people know about you, especially if you are creating a business website. Therefore, having an identity online is something of great importance.
Keep Thing Simple and Easy to Use
Your site need not be flashy. Yes, you can add some animations and page transitions, but for the most part, you want to keep it as simple as possible.
This is so that it will be easier for your visitors to come to your site and navigate through the menus. Speaking of menus, you could try and remove the sidebar as it is not mobile-friendly and takes up a lot of much-needed space.
The popular acronym stands for Keep It Short and Simple. This applies to your overall website design and also to your content.
When you are writing some posts and articles, make sure that your paragraphs are as short as possible; typically, around 3-5 sentences per paragraph. This is to make it easier for people to read your content.
Furthermore, you can add images that are relevant to the topic at hand to provide more emphasis and to not make your articles boring at the same time.
Keep Your Target Audience in Mind
This is also about writing content. You are already an expert in your field and you might be carried away by using too much industry jargon that the layman cannot understand.
As much as possible, use terms that a normal person would use in a day-to-day conversation. Also, explain esoteric terms in a way that is understandable by many.
For SEO purposes, you want your article to be a bit long so that users can read and stay on your site for a much longer period of time. Typically, around 1500-3000 words is an ideal length of your content piece.
Make It Accessible
We now live in a world of inclusivity where content can be enjoyed and consumed by the majority of the populace.
For this reason, make your website compliant in the sense that it is accessible, even to those people who have physical problems.
For instance, you could help them navigate through your site by just doing 1 or 2 taps. Also, make your fonts easier to read. You can experiment using different-sized fonts, but make sure to use a typeface that is easily comprehensible.
When you’ve chosen the theme and the color palette, it is important that you stick with it and be consistent. People are put off by a design language that changes every time they transition to another page.