If you are a blogger, an influencer, or even an entrepreneur, your website design is something that people will admire you for. You see, the aforementioned professions can best provide service to their customers if they have their very own website. Yes, they might have social media accounts, but nothing can beat a dedicated website in terms of the things that they can do to their consumers.
Now, you might be thinking that you can just get a subpar and mediocre looking website, but you will not get the best results if you just think about that. You have to think about what’s best for your fans or customers and so that they will love you for it.
In this article, I will talk about some design tips that will help elevate your business website.
- Good Use of the ‘Grid’
In photography, you use the grid as a means to enhance the main object of your photo. In web design, there is also a grid system and it follows the same principle to that of photography in that you can put more structure on your website.
Although there is a movement that pushes for more abstract designs, people would actually love to navigate a website more if it follows a set structure- which the grid system can provide.
- Good Website Navigation is a MUST
Most business owners just think about the revenue they can generate that they rarely think about good website navigation. You see, if people do not know exactly what to do on your site, they will leave almost immediately.
Now, what are the tenets of good website navigation? First, you employ a more minimalistic look so that you can integrate menus and other navigational tools. Second, you can incorporate features such as breadcrumbs so that they can easily backtrack to where they came from, should they wish to go back.
Also, it is good practice to embed a link to your homepage directly on your company’s logo for easy access.
If you are using menus, make sure that they are readable and that they contain all of your site’s links in order of importance.
- Branding All Throughout
When you land on your Facebook page by clicking a bookmark that you’ve saved, you will instantly know that you are indeed on the platform because of its iconic blue and white color scheme.
The same principle should be applied to all websites. You must have consistent branding so that whenever a person stumbles upon your site, they will know exactly what company website it is that they’re visiting.
- Mobile is the KEY
I’ve got to be honest, I used to access websites primarily on my laptop, but ever since the smartphone revolution started, I’ve never used my laptop for leisure purposes anymore; I mainly use it as a tool for work.
Whether you like it or not, mobile devices are here to stay for the long haul and as a website owner, it is your duty to make sure that everything on your website works on a mobile device as well.